Recently, a trailer for the "Taste of China" series was released in Shanghai Studios. This is a series of programs explaining the use of wine with Chinese cuisine, hosted by the well-known wine lecturer Zhao Fengyi Fongyee Walker MW.

The Chilean Wine Association is the main sponsor of the "Taste of China" series and hosted the conference together with New York Shanghai Productions. After the trailer, the Chilean Wine Association specially arranged a Chilean wine tasting session. The invitees were fortunate to taste dozens of fine wines from different Chilean regions and different grape varieties, and experienced a pair of food and wine on the spot. pleasure.

What kind of discussion this "Taste of China" will trigger among consumers is not yet known, but for the Chilean Wine Association, supporting such an event undoubtedly has more advantages than disadvantages. After all, this program has created a program that can make Chile Wine has direct contact with chefs, sommeliers and other industry personnel in various restaurants, and it is also a platform for consumers who watch this program to learn about wine-related information.

"At present, the proportion of Chinese consumers buying Chilean wine has reached 36%," said Julio Alonso, director of the Chilean Wine Association Asia Pacific. "We hope that more and more consumers will choose Chilean wine in the future. Of course, we also I believe that Chilean wine will become a well-known wine importing country in the future."